How many times a month do we come into contact with poor marketing? There’s a lot out there, so it’s probably a lot. And nothing can be more of a turn-off than marketing that comes across as an outright deception or a bait-and-switch. Deception is a brand-killer, and yet, it happens a lot, even accidentally at times. Martin Morgan of Pro Painter Websites chats with us about that fine line between trying to generate a solid lead and…lying. If exaggeration is sister to deception, then some websites are much more deceptive than we’d like to think. Do you over-promise and under-deliver? Self-assess for your Honesty Quotient and keep your online and website marketing clear and direct to build trust with customers.
Learn more about Pro Painter websites at www.propainterwebsites.com.