Leads Not Lies With Martin Morgan

How many times a month do we come into contact with poor marketing? There’s a lot out there, so it’s probably a lot. And nothing can be more of a turn-off than marketing that comes across as an outright deception or a bait-and-switch. Deception is a brand-killer, and yet, it happens a lot, even accidentally at times. Martin Morgan of Pro Painter Websites chats with us about that fine line between trying to generate a solid lead and…lying. If exaggeration is sister to deception, then some websites are much more deceptive than we’d like to think. Do you over-promise and under-deliver? Self-assess for your Honesty Quotient and keep your online and website marketing clear and direct to build trust with customers.

Learn more about Pro Painter websites at www.propainterwebsites.com.

PDCA is the only trade association dedicated to the success of painting and decorating contractors. PDCA offers its members many opportunities to develop and grow through participation in educational programs, attendance at networking meetings, use of PDCA Industry Standards and much more.


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