On this episode of Paint ED we are joined by Gareth Hayfield, the Head of Research and Technical Development at Farrow & Ball. Gareth has a true chemist’s perspective of quality paint production, and we challenged him with some questions about how that first-hand knowledge of the deep science of paint applies to contractors and salespeople in the field. He gives great advice on how to help customers understand the differences between the products you are using and what the ‘other guy’ is using, and how to communicate paint choices as a worthwhile investment. But contractors aren’t off the hook once they communicate this knowledge to customers—Gareth reminds you to follow those specs if you want to keep customers happy!
Learn more about Farrow & Ball at farrow-ball.com